This article is about a brand new front projector from Sony: the Bravia Projector 7. Sony has been one of our favorite brands for decades at Audio Advice, as we love their performance and long-term reliability. Similar to almost all video brands, they will introduce improved models every couple of years. In some cases, the updates are minor, and in others, they are a pretty big deal. With the new Bravia 7, we are getting some major updates that make the Bravia 7 the most affordable Sony projector with their great new XR technology.

Back in 2021, Sony introduced a new processor technology for their flat-screen TVs called XR. It greatly improved the picture quality of their TVs, and we were wondering when it would filter its way over to the video side. In 2024, Sony introduced the Bravia 9 and Bravia 8 projectors that included this new tech, but we knew it would only be a matter of time before we saw it in a more affordable projector. That is what this new Bravia Projector 7 is all about: getting their wonderful XR tech into a more affordable model.

Audio Advice was lucky enough to get a very early sample of the Bravia Projector 7 before its launch and our team spent quite a bit of time putting it through its paces and doing all of the testing we normally do for our patented home theater design tool. We will share our findings on what we saw at the end of this article.

This new Bravia Projector 7 is going to make a lot of people happy. It comes in with 2200 lumens from a laser light source, has the incredible XR processor, and even has a feature called Aspect Ratio Scaling for fans of widescreen we will get into later.

First, we will go into all of the advantages the XR processor offers, then offer you some comparisons to the models both above and below the Bravia Projector 7 to help you determine which might be best for your home theater.

Before diving into the exciting new tech in this new projector, let’s talk about why Sony products have consistently excelled in the video industry. First off, their products are built to last—often for decades. At Audio Advice, we’ve been one of Sony’s top dealers for nearly 40 years, and in our experience, their customer service is outstanding. On the rare occasion a Sony product does have an issue, they make it easy for us to take care of our customers, so owning a Sony product is hassle-free.

Not only are their products reliable, but they’re also top performers. Sony has been setting the standard for video quality for years, and we believe a huge part of that is their involvement in every part of the video creation process. Their slogan, “From Lens to Living Room,” really says it all. No other company can match Sony’s reach in every step of the video chain, from filming to the final viewing experience in your home theater.

In fact, Sony’s video cameras are some of the best in the world, used in blockbuster films like Top Gun: Maverick and Avatar: The Way of Water. They also create industry-leading post-production equipment for video editing and even delve into Dolby Atmos sound mixing. More recently, Sony has gotten involved in virtual production, contributing to shows like House of the Dragon.

When you are involved in every step of the process, your engineers learn a lot about how to produce images that bring you closer to real life. We can not think of any other projector or TV company that even comes close to so many parts of producing a movie.

At Audio Advice, we’re passionate home theater enthusiasts who know how to help you get the most out of your system—but we don’t stop there. We rigorously test products both in our lab and in our own home setups. This allows us to offer practical tips and tricks to ensure you’re getting the best possible picture. With so many custom settings available, knowing exactly where to make adjustments can have a huge impact—and we’ve pinpointed some key tweaks that really makes this projector shine.

In addition to our professional installers applying these tips and optimal settings, we share them with everyone who purchases from AudioAdvice.com to ensure you’re getting the best picture possible. Once you purchase a projector from Audio Advice, you’ll have our team of experts ready to help in any way possible to help you get the best out of it. And if you are near one of our stores, you can even come in and experience front projection at its best in action.

So, let's now get into what Sony has put into this new projector.

As we mentioned earlier, the real game-changer here is the XR processor. In our experience, the video processor is what truly defines a display’s quality. You could have impressive brightness and a top-notch lens on your projector, but without a first-class processor, the picture will fall flat. Sony’s new XR Cognitive processor takes things to the next level by using AI to analyze multiple elements in every single frame of the signal—things like color, contrast, clarity, motion, and even the focal points of the image.

What makes it stand out is that it references millions of images from Sony’s vast video image library to adjust the picture in real-time, ensuring it looks as lifelike as possible. Think of the processor like a conductor, carefully directing each section of the orchestra to assure every part is in perfect sync for the best performance.

Sony projectors have always delivered stunning, lifelike images, and with the XR processor, they’ve taken realism to a whole new level.

XR Dynamic Tone Mapping

The biggest leap forward with the XR Cognitive processor is how much better it handles HDR content. Almost every new movie and TV show is produced in HDR—High Dynamic Range—which uses the incredible resolution of 4K to deliver even more lifelike images. But here's the challenge for projectors: HDR was designed for displays capable of producing extremely bright images. Brightness is measured in Nits, and HDR content typically requires a range from 1,000 to as much as 10,000 Nits. Most front projectors, however, fall between 75 and 150 Nits.

This is where tone mapping comes in. It was developed to help projectors deliver the benefits of HDR, but if you remember watching HDR on early projectors a few years back, you probably noticed how the image got quite dark. Thankfully, tone mapping has come a long way. In our testing, the jump from Sony’s previous X1 processor to the XR Cognitive processor’s Dynamic Tone Mapping was substantial. This new system called Pro Cinematic HDR, allows Sony to really boost the highlights without any clipping, keeping the image as bright as possible.

XR Deep Black

Another cool part about the XR processor is how it improves black levels. Sony calls this portion of their tech, XR Deep Black. Here, the XR cognitive processor uses laser dimming and gain adjustments to make the image come to life, as you can see in this comparison.

XR Triluminos Pro

Sony’s method of getting the most accurate color out of images has been around for a long time with their Triluminos Pro. Using the XR Cognitive processor makes it even better with color that just appears so lifelike.

XR Clear Image

To minimize noise and motion blur while enhancing clarity, the XR Cognitive processor uses a cross-analysis of individual objects in the image. By leveraging Sony’s Super Resolution database, it refines the details of every single object on the screen, giving you a sharper and more defined picture.

The processor also divides the image into multiple zones, applying dynamic frame analysis to reduce noise caused by video compression. At the same time, it preserves the natural grain found in real film, ensuring you experience the content just as the creator intended.

XR Upscaling

With much of today’s content still being in standard HD, upscaling plays a crucial role in any video display. Upscaling takes a lower resolution signal and converts it to 4K, enhancing both clarity and detail. Sony has always excelled in this area, and the XR Cognitive processor takes it to an even higher level.

As you can see, the XR Cognitive processor is a big jump up over the processor in the previous model, but there are some more features that make the Bravia 7 stand out.

Laser Light Source

Laser engines in front projectors are a relatively new innovation, and Sony was one of the first to embrace this fantastic technology. One of the biggest advantages of laser engines is that you never have to worry about replacing a lamp, as they offer a lifespan of around 20,000 viewing hours. To put that in perspective, you could watch a 2-hour movie every day for over 27 years and still not hit 20,000 hours!

Another benefit of laser light engines is their ability to produce a bright, vibrant image with colors that appear more natural to the human eye.

Lens

With Sony’s extensive experience in video and still camera lenses, you can always expect to get a super high quality lens on a Sony projector.

One of the standout features of Sony lenses is how they maintain high light output, even as you move further away from the screen. When we developed our free home theater design tool and projection throw distance tools at audioadvice.com, we took the time to measure each projector’s light output at various throw distances using a white field and a high-end light meter. We continue to do this for every new projector we add to our tools.

Through this extensive testing, we discovered something you won’t typically find in the specs. Some projectors show a significant drop in light output at the far end of their throw distance range, while Sony lenses generally hold up much better. For those new to this, the throw distance is how far your projector is positioned from the screen. Many people prefer to place their projector at the back of their theater, which often puts it at the longer end of the throw range.

The Bravia 7 actually had the best test results we have seen to date. While many projectors will lose as much as 40-48% of their light output comparing the shortest to longest distance, the Bravia 7 was only around 15% which is even better than the other Sony’s which are usually 22-24%.

You can use our free tool to see the nit levels you can expect based on different projector and screen combinations, screen size, screen gain, and throw distance.

The lens on the Bravia 7 is the same manual zoom lens as the XW5000ES, but Sony has added some tech so that fans of widescreen can easily use the Bravia 7. Even though this lens has manual zoom, which would normally preclude this one from being used with a widescreen unless you added an external lens or video scaler, Sony has a new feature called Aspect Ratio Scaling. What this lets you do is use a 2.35 widescreen and set the Bravia 7 up so a 2.35 movie fills the screen. Then, when you are ready to watch 16:9 content, the projector digitally scales the image to fit the screen. Normally, the image would spill over the top and bottom of the screen and you would use another lens zoom preset to zoom the lens so the image fits the screen. But since the Bravia 7 is manual, this would not be possible which is why it is great to see this new feature.

Widescreen Explained

Gaming Features

Gamers will be happy to know the new Bravia 7 accepts up to 4K/120 frames per second, has HDMI 2.1, and also accepts 4K/48 frames per second. Plus, there is a new Auto Low Latency Mode for gaming. This will see the flag coming from your gaming console in the EDID and automatically switch over. Lag is very low for a projector with 4K60 down to 21 milliseconds, with 4K120 and 1080P/120 both down to 12 milliseconds, which will put a smile on the face of those of you into hardcore gaming!

Setup Enhancements

For those of you who like to DIY your projector setup, Sony has listened. There is now advanced Keystone Correction should you not have the perfect situation. This system in the Bravia 7 uses digital corner correction functions with XR Clear Image to maintain as much clarity as possible. Unlike in the past, where you adjusted the whole image, this new system allows you to adjust each corner individually, putting this feature up there with some high-end separate video processors.

This would come in handy if you were not able to put the projector at or below the top of your screen. You might need to mount it right against the ceiling and have your screen a foot or so down. This will take out keystoning which normally happens when you set up the screen to projector geometry this way. This is a super cool solution and will be loved by anyone who needs their projector mounted flush to the ceiling. We should note figuring out just how high you can have your projector above the screen is a little tricky. The specs simply say Vertical +/- 71%, Horizontal +/- 25%. So, doing all the math is pretty intense, which is one reason we developed our free tool. It will show you exactly how high you can go after you enter your screen size and find your ideal throw distance, as it is doing all the math in the background! However, we still suggest, if possible, that you keep the top of the projector lens level with the top of your screen.

Another nice addition is better blanking to help get your image perfect on your screen.

The Bravia 7 comes pretty well-calibrated out of the box. Although we’ve found in our lab a few key adjustments that we think really help dial it in at a level not previously possible. For you DIYers we’ve included these adjustments in our Tips and Tricks guide that we send out with the projector. For those of you who have some test gear and want to dive in yourself or hire a calibrator, Sony has added some new and deeper settings for color correction, color space, and gamma correction.

Performance Testing

Our Bravia Projector 7 came in a large Pelican case and we were very excited to get it connected up to check out. We did all of our testing using a Stewart StudioTek 130 G4 on a 150” 2.40 diagonal screen. This will probably be a pretty typical size for this series. Sources were a Kaleidescape system and a Panasonic DP-UB9000.

Just like most Sony projectors we have tested, it is quiet, and the picture comes up quickly compared to other projectors, in only 15 to 20 seconds.

We did a quick test of HDMI 2.1, and it locked on quickly just like we had experienced with the two other new XR models.

We are fans of The Greatest Showman. At around 49 minutes in, when Jennie Lind sings, the intense white from her dress is impressive in how it contrasts with the darkness in the rest of the auditorium. The XR processor was definitely working great here for HDR.

At about 57:45 seconds in, when "This is Me" is being sung, as the bearded lady and performers enter the ballroom, the colors were extremely brilliant, with great blacks and contrast.

It was really clear the new Pro Cinematic HDR that takes advantage of the XR processor does a great job at preventing clipping to allow you to see more details in the highlights. We spent a lot of time trying the different combinations of settings for the Dynamic HDR Enhancer, HDR Tone Mapping, and Dynamic Laser. With any projector using tone mapping there is always a bit of a compromise between getting the richest blacks and the best highlights. Those findings are now in our Tips and Tricks guide we send to Audio Advice customers.

We then wanted to see how well the XR processor converted streaming HD to 4K as this is how so many people will enjoy their theater with Netflix and other streaming services. We used Life in Color which is in HD on Netflix. At about 20:30 into the first episode there are some scenes with very colorful butterflies in motion. The way the Bravia 7 upconverted these and kept out any motion artifacts was really impressive proving this will be a fantastic projector for making your everyday content look its very best.

Finally we wanted to see how well the Aspect Ratio Scaling feature worked. We put the Bravia 7 in its middle throw distance range for our 150” Stewart widescreen and set it up so a 2.35 movie filled the screen. We dropped in a 16:9 movie, chose the Aspect Ratio Scaling and the 16:9 image perfectly fit the screen! So it works just as described and with no artifacts that we could see present.

We then wanted to see what kind of light output compromise this might be compared to being able to actually zoom the lens like you can on the Bravia 8 and Bravia 9. When using our test disc to measure light output, the Aspect Ratio Scaling feature resulted in about 38% less light output as compared to zooming the lens.

Just for grins, we paired it up with the madVR Envy Core. That produced an absolutely stunning picture, which tells us the Sony is capable of really letting the Envy show you how much it can improve your picture even beyond the capabilities of this great new projector. If you are building a high performance system and have not yet considered the option of a video processor, check out our video on the madVR Envy.

Which Model Is Best For You?

The Bravia 7 is clearly a big step up from the XW5000 model that is a few thousand dollars less. While the XW5000 offers great performance for the money, the Bravia 7 gives you the far superior XR processor, HDMI 2.1, the great keystone correction and aspect ratio control, all with more light output than the XW5000.

While the Bravia 8 is several thousand more than the Bravia 7, it does have some advantages. You get even more light horsepower, a better lens, and motorized lens memory which in our testing yielded a much brighter 16:9 image compared to the Bravia 7 Aspect Ratio Control.

We feel if you want the best HDR processing, and are going to use a 16:9 screen, the Bravia 7 is well worth the jump as it just looks so much better.

For those of you considering a scope screen, it is a tougher question. It will come down to the screen size and the content you prefer. If you have an under 150” widescreen, the Bravia 7 does an outstanding job displaying widescreen content, but does lose brightness when you use the Aspect Ratio Control for 16:9. But if you watch mostly widescreen movies, that is fine. If you want the best of the XR processor and the brightest image for both 16:9 and widescreen content, and you can afford it, you will not regret stepping up to the Bravia 8.

Final Recommendation

Sony has once again launched a great new front projector. With the new XR processor, it may set the bar for 16:9 content in this price category. And we especially liked the way the light output did not drop off much at all as you went from the shortest throw distance to the longest. For those of you considering medium to medium/large 16:9 screens, this should be on your very short list of considerations. And if you need help deciding on the best projector for your needs, don’t forget all of our free design tools and team of professionals with a tips and tricks guide to help you get the most from your purchase.

We’re here to help!

If you have further questions, contact our experts via chat, phone, or email. Or simply visit one of our world-class showrooms to experience speakers, projectors, TVs, and everything in between for yourself before you make a purchase!

If you’re planning your home theater or media room, check out our Home Theater Design page, where we have everything Home Theater related, including our FREE Home Theater Design Tool.

When you buy from Audio Advice, you’re buying from a trusted seller since 1978. We offer Free Shipping, Lifetime Expert Support, and our Price Guarantee. We look forward to serving you!